Sales training ideas – 3 key components of communication to keep in mind when selling.

When selling, keep the following statistic in mind: studies show that only 7 percent of communication is the actual words you use. In other words, no pun intended, there’s another 93 percent out there that’s up for grabs. While one could argue that words are worth more than 7 percent, there are some other key elements of communication that you want to be aware of during your sales calls and conversations. 

3 Important items to remember when having sales conversations 

When you sell, make sure that what you say and how you say it is consistent. The elements of effective communication are: 

• What you say
• How you say it
• Your body language

While the study mentioned above showed that the words you use are least important, the same study showed that how you say something was second most important, and your body language was the most important factor in determining the impression you leave someone with. 

For example, if you say the words “I love you” in a barely audible tone while staring at the floor, they will have a far different meaning than if you were to say them with feeling and passion while looking lovingly into someone’s eyes. Now say “I love you” with a Mickey Mouse voice. Now scream it. 

You get the point. In order to project the right message, your words, voice, and body language must be consistent. Nail down the right words and make sure your words, how you say them, and your body language all match when you are having sales conversations.