Sales training ideas – 5 key words and phrases that catch peoples attention when selling.

When selling, there are certain words and phrases that can capture peoples’ attention. While these may not make the sale, they can all help get you closer. 

5 Sales conversation attention getters 

1) Free

Obviously, everyone likes something for free. The word free is a great attention getter. Is there anything you can include for free with your product or service? 

2) Guarantee

People like a guarantee because it limits their risk. If you have a 100 percent, no questions asked, money-back guarantee, people are less likely to be afraid to part with their money. Of course, there must be a reputable person and company behind the guarantee for the prospect to feel completely comfortable with the guarantee. 

3) Risk free

Similar to a guarantee, this is another statement that limits the buyer’s risk. If there is no risk in trying, why not try it? 

4) New, latest technology, cutting edge

Everyone wants the latest and greatest or something that is better than anything else out there. If your product or service is not new, do you have any features or functions that are? This doesn’t even have to be something that’s new to the industry, it could simply be new for your particular company. 

5) Secret

Everyone likes to be special and wants to have something no one else has. This works well if you can release something to a limited number of people before it is actually available to the public as a whole. 

Look for areas in your sales presentation where you can add some of the above words and phrases as these will help get you closer to the sale.